Virtual Influencers - All You Need To Know!

Virtual Influencers - All You Need To Know!
Updated:14 Jun, 2022

As social media becomes more and more popular, the line between what is real and what is fake starts to blur. This is especially true when it comes to celebrities - people who we see online but may not know in person. Now, a new kind of celebrity is emerging: Virtual Influencers.

So, What are Virtual Influencers?

Virtual influencers are people who have attained celebrity status online but don’t actually exist in the real world. They are typically created with the help of computer graphics and animation software, and their popularity is often due to their impressive or outrageous physical appearance, as well as their engaging social media content.

How Do Virtual Influencers Work?

Virtual influencers are typically used to promote products or services on social media. They are employed by brands who want to reach a wider audience and can be used in a number of different ways. For example, virtual influencers may be used to create short videos promoting a product, or they may be used to post pictures that will inspire people to buy the product.

How To Create a Virtual Influencer?

Creating a virtual influencer is not as difficult as it may seem. In fact, there are a number of different software programs that you can use to create your own virtual influencer. Some popular programs include 3D Studio Max, Cinema 4D, and Maya.

After you have created your virtual influencer, you will need to create a social media profile for them. This can be done on any of the major social media platforms, such as Facebook, Twitter, or Instagram. Make sure to include a bio and some pictures or videos of your virtual influencer in action.

How are Brands Benefitting from Virtual Influencers?

Virtual influencers are an excellent way for brands to promote their products or services. Here are some benefits of using virtual influencers:

  • Their outrageous or impressive appearance can help to grab people’s attention.
  • They can be used to promote products or services in a variety of different ways.
  • Virtual influencers have no controversy attached to them, which can be a plus for brands.
  • Businesses have complete control over virtual characters and their accounts.
  • There are no physical constraints for digital influencers because they don’t age, do not get sick, and do not fear things like skydiving.
  • Virtual influencers are less expensive than traditional influencers.

Who are Some of the Top Virtual Influencers?

There are a number of virtual influencers who have gained a lot of popularity online. Some of the most famous ones include:

1. Miquela Sousa (Lil Miquela)

Miquela Sousa is a virtual influencer who was created in 2016. She is a 19-year-old American model who has over 3 million followers on Instagram. Lil Miquela is known for her trendy style and eclectic fashion choices, and many of her posts are inspired by current events and popular culture.

2. Lu do Magalu

Lu do Magalu is a Brazilian virtual influencer who was created in 2017. She is known for her outrageous makeup and daring fashion choices, and she has over 5.8 million followers on Instagram. Lu do Magalu often promotes body positivity and self-love in her posts, and she encourages her followers to be themselves no matter what society tells them to do.

3. Barbie

Most people know Barbie as a popular doll, but did you know she’s also a virtual influencer? That’s right- the iconic doll has over 2 million followers on Instagram, and she often uses her platform to promote positive body image and self-confidence. Barbie is known for her ultra-glamorous lifestyle and her lavish vacations, but she also posts a lot of content that is relatable to everyday women.

4. Knoxfrost

Knoxforst is a virtual influencer living in Atlanta who was created in 2017. He is known for his eccentric sense of style and his love of all things creative. Knoxfrost has over 673,000 followers on Instagram, and his decision to begin posting on Instagram has caused him a great deal of distress, as he has received tens of thousands of comments accusing him of being “not real.” Despite the challenges of ‘processing' the Internet’s various emotions to his existence, Knox remained committed to his life’s mission: to fit in.

Can Virtual Influencers Become Mainstream?

There is no doubt that virtual influencers are growing in popularity, but can they become mainstream? There are a number of factors that will determine whether or not virtual influencers become mainstream. Some of these factors include:

  • The quality and realism of the virtual influencers’ social media posts.
  • The number of brands that start to use virtual influencers.
  • The level of acceptance among the general public towards virtual influencers.

It is too early to tell whether or not virtual influencers will become mainstream, but they definitely have the potential to do so. However, we wouldn’t be surprised if a few virtual influencers started to make their way into the real world.


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