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Microsoft Slogan – Tagline of Microsoft

Last Updated : 22 Sep, 2023
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Microsoft Corporation is one of the most popular American technology companies. It is also a part of the Big Five Tech companies including Alphabet, Amazon, Apple, Meta, and Microsoft. It is currently headquartered in Redmond, Washington and it is famous for its services in consumer electronics, application software, system software, cloud computing, and gaming services. Popular Microsoft products include Windows 11 operating systems, Xbox gaming consoles, Microsoft Azure cloud computing, Microsoft Office 365, Microsoft Bing, and Surface laptops. Let’s talk about the tagline/slogan of Microsoft in this article. 

Tagline of Microsoft: 

The tagline of Microsoft is Be What’s Next! Microsoft adopted this tagline in 2010 to show its ambitious approach toward next-generation technology and its forward-thinking attitude. Previously, the tagline of Microsoft was “Your potential. Our passion.” This tagline was coined by Microsoft to reflect its attitude towards the opportunity for its services for the next billion users to create the future. Microsoft has always been adapting itself towards new technology services for what is going to be trending in the upcoming years.

The motto of Microsoft is “We believe in what people make possible.” Since the beginning of the company, Microsoft has been on the mission to empower its users to achieve more in life using digital transformation with an intelligent edge. Microsoft values to enable digital transformation for new technologies which are trending right now including intelligent cloud computing solutions, cyber security research and development, artificial intelligence, IoT, and machine learning for incredible innovation and metaverse for Augmented and Virtual reality (AR/VR).

Microsoft has been using multiple taglines to reflect its brand value to its customers. Previously the taglines used by Microsoft were Your potential. Our passion; Where do you want to go today?; Empowering us all; Start Something; It’s better with the Butterfly; People-Ready; The ‘Wow’ starts now; It Just Works.

Overview of Microsoft:

Microsoft Corporation is one of the most popular American technology companies that is famous for its consumer electronics, operating system services, application software, gaming consoles, cloud computing services, social networking service, video games, venture capital, and computer hardware. It is currently headquartered in Redmond, Washington and it employs more than 230,000 employees. 

Microsoft is also part of the Big Five Tech American companies including Alphabet, Meta, Amazon, Apple, and Microsoft. Famous Microsoft products include Windows operating system, Microsoft Edge and Internet Explorer, Xbox gaming consoles, Microsoft Azure cloud computing, Microsoft surface laptops, Microsoft Bing, Microsoft Office 365, etc. Microsoft also acquired the professional networking platform LinkedIn for 26 billion dollars and the video calling platform Skype for 8 billion dollars.

Microsoft Inc was initially founded by Bill Gates and Paul Allen in 1975 as a personal computer operating system company using their MS-DOS software. Since at that time personal computers were at the boom along with the rise of the internet, Microsoft subsequently gained success. Later on, in 2000, Bill Gates stepped down as the CEO of Microsoft and then Steve Ballmer became the CEO of Microsoft. Along with major success in its services, Microsoft also had to face some major losses during the launch of the Windows Phone in 2012. In 2014, Indian origin Satya Nadella took control of Microsoft as the CEO.

Microsoft is currently listed on the Nasdaq stock exchange. It has a market capitalization of more than 2 trillion dollars. Microsoft is the second company after Apple to reach a market capitalization of more than 2 trillion dollars. Microsoft is currently ranked as the third largest company with market capitalization after Apple and Saudi Aramco.

The various products and services of Microsoft include Windows 11, Azure cloud computing, Skype, Visual studio code, Xbox, OneDrive, Outlook, GitHub, Microsoft Office 365, Bing, LinkedIn Yammer, Surface laptops, and tablets.

Facts About Microsoft:

Some facts about Microsoft are as follows:

  • Microsoft was initially named after the combination of “microcomputer and software” words.
  • Microsoft Office was first launched on Apple’s Mac then the original Windows PC.
  • Microsoft employees are popularly nicknamed “Softies” in their offices.
  • In 1997, Microsoft saved Apple from bankruptcy, which is currently a larger company than Microsoft.
  • Microsoft is one of the largest patent-holder companies with a record 70,000 patents worldwide.
  • Bill Gates, the founder of Microsoft, was the youngest billionaire at the age of 31 in 1987.
  • The famous Microsoft Jingle tune in Windows operating system is designed by the musician Brian Eno.
  • Microsoft is one of the few companies that have a balanced gender ratio among their employees.

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