Apple Slogan | Tagline Of Apple

The tagline of Apple is “Think Different.”

Apple Inc is one of the world’s largest multinational technology companies that is famous for its exceptional and innovative products. It is also one of the largest companies with a market cap of 3 trillion dollars. The tagline of Apple is “Think Different.” This advertising slogan was coined by Apple founder Steve jobs in 1997 during the launch of Apple Computer. This tagline was also a parody in response to the tagline of IBM, “Think”. This tagline of Apple was officially released in an Apple ad called, “Here’s to the Crazy ones, Think Different”.

Steve Jobs said that – 

I think that it is very important that, you learn to think different because that helps you to change life and make it better when it is kind of messed up, in a lot of ways. Once you learn that, you will never be the same again.

Apple has followed the tagline, “Think Different”, which led to the huge success of the company as we can see now. This tagline means to be bold enough in our choices of decisions, to be expressive in our views, and to remain artistically true and loyal to yourself. These taglines or slogans help to convey the idea of the entrepreneur towards the employees of the company in which direction they are going for.

Apple products always try to invent and innovate new features in them without caring about what the competition does just by thinking in a different direction with them, that is the reason why Apple is the company with the largest market capitalization in the world. 

When Steve Jobs died in 2011, the Apple website showed the slogan, “Think Different” in his memorial. The “Think Different” slogan by Apple shows the brand that built over the years using innovation to create its impact on the users. It was the commitment of Steve Jobs that led to the turnaround of Apple’s fortunes in his career because Apple failed a few years back due to its Macintosh.

Overview of Apple:

Apple is the most popular American multinational conglomerate that is known for its consumer electronics, applications, and services. Apple is currently the largest technology company in the world in terms of revenue and market capitalization of 3 trillion dollars. Apple is known for its innovative products which include iPhone, iPad, MacBook, Airpods, Apple Watch, etc. Apple is headquartered in Cupertino, California and it employs more than 150,000 employees.

Apple stands at the first position in the Fortune 500 companies in the United States as per revenue. It is also one of the most successful Big five tech companies including Google, Amazon, Apple, Microsoft, and Facebook. Apple crossed the market capital of 1 trillion dollars in August 2018, 2 trillion dollars in August 2020, and 3 trillion dollars in January 2022.

Apple was initially founded by Steve Jobs and Steve Wozniak and Ronald Wayne in 1976. Apple initially started by selling its Apple I computer. But later on, the Macintosh computer made by Apple failed miserably due to its expensive price, due to which both the founders had to resign from the company. But later on, Steve Jobs joined back Apple from NeXT in 1997 and then the fortunes for Apple changed all over.

The biggest year for Apple was 2007 when Steve Jobs introduced the most popular product of Apple Inc called the iPhone. Apple has now sold more than 2 billion units of iPhones worldwide with 200 million iPhones sold every year. Unfortunately in 2011, Steve Jobs died due to cancer and Tim Cook became the CEO. Since then, Apple has launched many innovative products like MacBook, iPad, AirPods, etc.

Facts About Apple:

Some facts about Apple are as follows:

1. The market capital of Apple is relatively larger than the GDP of 25 countries combined.
2. The logo of Apple Inc was designed by founder Ronald Wayne as it was described by Isaac Newton sitting under the apple tree.
3. Every iPhone commercial displays the time of 9:41 AM, which is the time when Steve Jobs unveiled the iPhone in 2007.
4. Apple has more cash in hand than the entire US government, thanks to its huge sales of iPhones.
5. Apple is currently worth more than the entire Russian stock exchange.
6. Apple is the first and only company to achieve a market capitalization of 3 trillion dollars.